Sales Report
Live₹324k this period · 01 Sep – 30 Sep 2026 · Pipeline overview and conversion analytics
📖
Sales Report — SOP
How this module works
⚠️ SOP outdated — module code changed since this was written
✅ Up to date with current module code
A read-only sales-intelligence dashboard — pulls together leads, proposals, and invoice data into one period-filtered view of pipeline health, conversion, and revenue. It never edits anything in those modules; it only reads and summarizes.
Sections
📊
KPI Cards
Six headline numbers for the selected period — New Leads, Revenue Collected, Conversion Rate, Pending Payments, Avg Deal Size, and Proposals Pipeline — each with a change indicator vs the previous period.
📈
Trend Charts
Monthly Revenue and Leads by Month, always showing the trailing 6 months regardless of the period filter above.
🔻
Conversion Funnel
Every lead status this period, in order, with count and percentage of total.
🏆
Source ROI Analysis
Every lead source ranked by a combined ROI score — leads, proposals sent, converted, revenue, and average score. Click a row to see its individual leads; click a column header to sort.
⭐
Top Leads / Lost Deals
The highest-scoring active leads this period, and every deal marked lost with its value.
👥
Team Performance
Per-assignee leads, conversions, win rate, and revenue for this period.
📄
Proposals / Follow-up / Revenue by Service
Proposal pipeline status, follow-up completion rate, and revenue broken down by service category.
💡
Sales Insights
Rule-based observations about this period's own numbers — no AI call, always in sync with what's on screen.
1
Pick a period at the top — This Week, This Month, Last Month, This Quarter, This Year, or a Custom Range.
2
Scan the 6 KPI cards for a fast read on the period — each shows its change vs the period immediately before it.
3
Open Source ROI Analysis to see which lead source is actually converting and paying, not just generating volume.
4
Check Sales Insights at the bottom for the 5 most actionable observations already surfaced for you.
5
Use Export (top-right) to download the full report as PDF, Word, HTML, or Excel — it respects whatever period is currently selected.
🔗
Leads
Every number here is read directly from Leads — new-lead counts, conversion funnel, lead source, and the Report button on the Leads page opens this exact view.
🔗
Proposals
Pipeline count and value, proposals-sent/accepted counts, and the Proposals Performance table all read live from the Proposals module.
🔗
Invoice
Revenue Collected and Pending Payments are read from paid and sent invoices — this report never creates or edits an invoice.
🔗
Follow-up OS
Follow-up Performance reads scheduled/completed/overdue counts directly from the same data Follow-up OS manages.
239/2000
Export Sales Report
Filters are applied to exports
347
New Leads
₹324k
Revenue Collected
11.5%
Conversion Rate
₹0k
Pending Payments
₹8,092
Avg Deal Size
0
Proposals Pipeline
to
VIEW:
COMPARE:
VIEW:
Monthly Revenue
Leads by Month
Sales Insights
⚠️
Conversion Rate Dropped
Conversion rate fell 29.7 percentage points vs the previous period.
Check what changed in lead quality or follow-up speed.
🎯
Best Performing Source
invoice has the highest ROI score (85) this period.
Shift more budget/effort toward invoice.
⚠️
Deals Lost
61 deals worth ₹0 were lost this period.
Review lost reasons in Lost Deal Recovery for a common pattern.
| TITLE | INSIGHT | SUGGESTED ACTION | |
|---|---|---|---|
| ⚠️ | Conversion Rate Dropped | Conversion rate fell 29.7 percentage points vs the previous period. | Check what changed in lead quality or follow-up speed. |
| 🎯 | Best Performing Source | invoice has the highest ROI score (85) this period. | Shift more budget/effort toward invoice. |
| ⚠️ | Deals Lost | 61 deals worth ₹0 were lost this period. | Review lost reasons in Lost Deal Recovery for a common pattern. |
Conversion Funnel
Total Leads
347
New
270
(78%)
Cold
0
(0%)
Warm
1
(0%)
Hot
0
(0%)
Proposal sent
0
(0%)
Negotiating
0
(0%)
Converted
38
(11%)
Lost
38
(11%)
Conversion Rate
11%
Source ROI Analysis
🏆 Best: invoice (ROI: 85)
Click a row to expand · click headers to sort
| SOURCE | LEADS | PROPOSALS | CONVERTED | CONV. RATE | ACTUAL REVENUE | EST. PIPELINE | AVG DEAL | AVG SCORE | ROI SCORE |
|---|---|---|---|---|---|---|---|---|---|
| invoice 🏆 | 34 | 0 | 34 | 100% | ₹159,231 | ₹0 | ₹4,683 | 23/100 |
85
|
| Walk-in | 3 | 0 | 2 | 66.7% | ₹48,144 | ₹50,000 | ₹24,072 | 45/100 |
72
|
| Direct Call | 304 | 0 | 2 | 0.7% | ₹3,251 | ₹16,500 | ₹1,084 | 41/100 |
39
|
| 1 | 0 | 0 | 0% | ₹0 | ₹0 | ₹0 | 48/100 |
10
|
|
| Meta Ads | 3 | 0 | 0 | 0% | ₹0 | ₹0 | ₹0 | 47/100 |
9
|
| 1 | 0 | 0 | 0% | ₹0 | ₹10,000 | ₹0 | 45/100 |
9
|
|
Source ROI Analysis
invoice 🏆85
34
Leads
34
Converted
100%
Conv. Rate
₹159k
Revenue
Avg deal₹4,683
Walk-in 72
3
Leads
2
Converted
66.7%
Conv. Rate
₹48k
Revenue
Avg deal₹24,072
Direct Call 39
304
Leads
2
Converted
0.7%
Conv. Rate
₹3k
Revenue
Avg deal₹1,084
WhatsApp 10
1
Leads
0
Converted
0%
Conv. Rate
₹0k
Revenue
Avg deal₹0
Meta Ads 9
3
Leads
0
Converted
0%
Conv. Rate
₹0k
Revenue
Avg deal₹0
Instagram 9
1
Leads
0
Converted
0%
Conv. Rate
₹0k
Revenue
Avg deal₹0
Top Performing Leads
1
Raju Bhai
E-commerce · Walk-in
Last contacted 1 week ago
Score: 55
₹50k
2
Priva Creation
E-commerce · Direct Call
Last contacted 1 week ago
Score: 51
3
Jaydeep Bhai
E-commerce · Direct Call
Last contacted 1 week ago
Score: 51
4
Rinkesh Bhai
E-commerce · Walk-in
Last contacted 2 weeks ago
Score: 40
5
SHREE FASHION
· invoice
Not contacted yet
Score: 30
Lost Deals Analysis
61
Deals lost
₹0k
Value lost
Team Performance (sorted by win rate)
Team Performance (sorted by win rate)
| MEMBER | LEADS | CONVERTED | AVG SCORE | WIN RATE | REVENUE |
|---|---|---|---|---|---|
| Bhavin | 2 | 2 | 30 | 100% | ₹4,400 |
| Krunal | 102 | 27 | 37 | 26% | ₹196,450 |
| Dhruv | 81 | 3 | 32 | 4% | ₹4,159 |
| Mitali | 154 | 0 | 46 | 0% | ₹0 |
Proposals Performance
View all proposals →
0
Total
0
Sent
0
Accepted
0%
Conversion
| # | TITLE | CLIENT | VALUE | STATUS | DAYS OPEN | ACTION |
|---|---|---|---|---|---|---|
| No proposals in this period | ||||||
No proposals in this period
Draft: 0
Sent: 0
Accepted: 0
Follow-up Performance
View Follow-up OS →
N/A — no follow-ups scheduled in this period
Revenue by Service
E-commerce
₹51,395 · 193 leads · 2.1%
Agency
₹0 · 3 leads · 0%
Ai Shoot
₹0 · 7 leads · 0%
Branding
₹0 · 1 leads · 0%
Meta Ads
₹0 · 3 leads · 0%
Photography
₹0 · 96 leads · 0%
Reel/Video
₹0 · 4 leads · 0%
Revenue by Service
| CATEGORY | REVENUE | LEADS | CONV. RATE |
|---|---|---|---|
| E-commerce | ₹51,395 | 193 | 2.1% |
| Agency | ₹0 | 3 | 0% |
| Ai Shoot | ₹0 | 7 | 0% |
| Branding | ₹0 | 1 | 0% |
| Meta Ads | ₹0 | 3 | 0% |
| Photography | ₹0 | 96 | 0% |
| Reel/Video | ₹0 | 4 | 0% |
E-commerce
₹51k
193 leads
2.1% conv.
Agency
₹0k
3 leads
0% conv.
Ai Shoot
₹0k
7 leads
0% conv.
Branding
₹0k
1 leads
0% conv.
Meta Ads
₹0k
3 leads
0% conv.
Photography
₹0k
96 leads
0% conv.
Reel/Video
₹0k
4 leads
0% conv.
Details
Ajay Bhai
Direct Call · New
26 Sep
AUDIT TEST CUSTOMER — ISSUE1 VERIFY
invoice · Converted
26 Sep
PiyushBHai
Direct Call · New
24 Sep
Vikass Bhai
Direct Call · New
23 Sep
Umesh Bhai
Direct Call · New
23 Sep
Shrehynsh Bhai
Direct Call · New
23 Sep
Rinkje Jain
Direct Call · New
23 Sep
Vikass Bhai
Direct Call · New
23 Sep
Ravi Bhai
Direct Call · New
23 Sep
Hiren Bhai
Direct Call · New
23 Sep
Priya Creation
Direct Call · New
23 Sep
Sumit Bhai
Direct Call · New
23 Sep
Gayatri handloom
Direct Call · New
23 Sep
Saket Bhai
Direct Call · New
23 Sep
Vishal bhai
Direct Call · New
23 Sep
Pawan Bhai
Direct Call · New
23 Sep
Bhupatbhai Bhulani
Direct Call · New
23 Sep
Mukesh Bhai
Direct Call · New
23 Sep
Viveck malviya
Direct Call · New
23 Sep
Bhupendar bhai
Direct Call · New
23 Sep
Ahemad Bhai
Direct Call · New
23 Sep
Harish Panetar
Direct Call · New
23 Sep
Faizan Memon
Direct Call · New
23 Sep
Maa Kripa Creation
Direct Call · New
23 Sep
Mahesh tahakr
Direct Call · New
23 Sep
Yogesh Bhai
Direct Call · New
23 Sep
Dhaval Bhai
Direct Call · New
23 Sep
Hetal Ben
Direct Call · New
23 Sep
Gaurav Bhai
Direct Call · New
23 Sep
Vishal Devani
Direct Call · New
23 Sep
Chitur Bhai
Direct Call · New
23 Sep
Dharmik Sutariya
Direct Call · New
23 Sep
Iqbal Khatri
Direct Call · New
23 Sep
Amit Bhai
Direct Call · New
23 Sep
Miral Bhai
Direct Call · New
23 Sep
Dipan Bhai
Direct Call · New
23 Sep
Bhupat Bhai
Direct Call · New
23 Sep
Alpesh Bhai
Direct Call · New
23 Sep
Tanvi Gol
Direct Call · New
23 Sep
Bhadresh
Direct Call · New
23 Sep
Shani Bhai
Direct Call · New
23 Sep
Ajay Bhai
Direct Call · New
23 Sep
Venood Bhai
Direct Call · New
23 Sep
Nadeem dela
Direct Call · New
23 Sep
Codas Ware
Direct Call · New
23 Sep
Jaysukh Bhai
Meta Ads · New
22 Sep
Umesh Dholiya
Direct Call · New
22 Sep
Darshn Shah
Direct Call · New
22 Sep
Jatin Bhai
Direct Call · Lost
21 Sep
Royalica Fashion
Direct Call · Lost
21 Sep
No pending invoices in this period.
These paid invoices sum to the Revenue Collected figure the Avg Deal Size average is calculated from.
BRMS/001-0016 — AASHRAY EXPORTS
Paid 21 Sep 2026
₹43,542
BRMS/001-0017 — VALIDA TEXTILES
Paid 16 Sep 2026
₹43,542
VM/001-0010 — milan bhai
Paid 14 Sep 2026
₹33,924
VM/001-0011 — milan bhai
Paid 14 Sep 2026
₹33,924
VM/001-0019 — Alankar
Paid 20 Sep 2026
₹20,000
BRMS/001-0009 — K K COLLECTION
Paid 10 Sep 2026
₹19,281
BRMS/001-0008 — JAY ENTERPRISE
Paid 10 Sep 2026
₹13,452
BRMS/001-0002 — Govind bhai
Paid 03 Sep 2026
₹11,859
BRMS/001-0006 — piyushbhai
Paid 07 Sep 2026
₹7,080
VM/001-0015 — Milan Bhai
Paid 22 Sep 2026
₹7,000
VM/001-0004 — Ag one impotent
Paid 10 Sep 2026
₹6,650
BRMS/001-0012 — Satyam fab
Paid 14 Sep 2026
₹6,136
VM/001-0013 — Palzia
Paid 14 Sep 2026
₹6,000
VM/001-0003 — deep fashion dipak
Paid 07 Sep 2026
₹5,950
VM/001-0017 — Shanker Bhai
Paid 16 Sep 2026
₹5,500
VM/001-0007 — MNK clothings
Paid 16 Sep 2026
₹4,850
VM/001-0005 — Shreeji Fashion
Paid 10 Sep 2026
₹4,750
BRMS/001-0013 — FOBRAS ENTERPRISES
Paid 14 Sep 2026
₹4,602
VM/001-0018 — Mukesh Bhai
Paid 16 Sep 2026
₹4,550
VM/001-0002 — kriya Enterprise
Paid 07 Sep 2026
₹4,400
VM/001-0012 — Ayodhya Fashion
Paid 16 Sep 2026
₹3,800
VM/001-0006 — Madhav enterprise
Paid 10 Sep 2026
₹2,850
VM/001-0023 — Ramani Enterprise
Paid 20 Sep 2026
₹2,600
VM/001-0024 — Ajnero creation
Paid 24 Sep 2026
₹2,600
VM/001-0001 — Mahadev Fab
Paid 02 Sep 2026
₹2,500
BRMS/001-0027 — Dipak BHai
Paid 19 Sep 2026
₹2,356
BRMS/001-0004 — TULSI FASHION
Paid 10 Sep 2026
₹2,301
BRMS/001-0026 — BALA TREND
Paid 19 Sep 2026
₹2,301
VM/001-0022 — Mahadev Creation
Paid 24 Sep 2026
₹2,300
BRMS/001-0011 — PANTH TEXTILES
Paid 10 Sep 2026
₹2,242
BRMS/001-0014 — UNIVERSAL ENTERPRISE
Paid 10 Sep 2026
₹2,242
BRMS/001-0025 — REOPAX
Paid 19 Sep 2026
₹1,534
VM/001-0009 — jensi fashion
Paid 14 Sep 2026
₹1,300
VM/001-0014 — Sk Enterprics
Paid 16 Sep 2026
₹1,150
BRMS/001-0007 — HANUMANT CREATION
Paid 10 Sep 2026
₹1,121
BRMS/001-0010 — SHREE FASHION
Paid 14 Sep 2026
₹1,003
VM/001-0020 — Sai Enterprise
Paid 16 Sep 2026
₹950
BRMS/001-0005 — RAJ CREATION
Paid 10 Sep 2026
₹767
BRMS/001-0015 — Ramdev fashion
Paid 14 Sep 2026
₹767